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Research papers

Quantifying consumers' motivational structures for food products

This paper describes methodological issues concerning the Association Pattern Technique, a method to quantify means-end chain structures. The method provides understanding in the way consumers are motivated to choose specific products. The main focus...

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific
Authors: Gerda I.J. Feunekes, Wilma den Hoed
Company: Unilever
November 1, 2000
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Citation

Feunekes and den Hoed (2000a, November 01). Quantifying consumers' motivational structures for food products . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/quantifying-consumers-motivational-structures-for-food-products-